Thursday, January 13th, 2011
It’s not a myth or a joke! Thirsty Planet gorillas have been sighted in bars and restaurants throughout Austin recently and the trend will continue again this Friday night, January 14th from 6PM – 8PM at the Draught House.
This is Austin, so of course no one needs a reason to get dressed up and head out to the bars in a gorilla suit. However, we at Thirsty Planet have a very good reason to do so.
We are working hard to spread the word about the Mountain Gorilla Conservation Fund (MGCF) and their mission of ensuring the future of the Mountain Gorillas of Rwanda, Uganda, and the Democratic Republic of the Congo.
In addition to sporting the gorilla suits, we brewed a charity beer called the Silverback Pale Ale. We partnered with eight local bars and restaurants to showcase the Silverback on tap for your drinking pleasure. We’ll then donate 100% of the proceeds from Silverback pint sales directly to the MGCF so they can continue their important work.
That’s not all we are doing, we are also serving up the Silverback at the Austin Gorilla Run post race party. It’s at the Austin Gorilla Run that you too will have the opportunity to sport your gorilla suit in public and help the MGCF achieve their mission.
So please show your support for the MGCF and come on out to the Draught House this Friday night to hang with us, enjoy some Silverback Pale Ale, and sign-up for the Austin Gorilla Run.
If you can’t make it out this Friday night, you can find us and our gorilla suits at these great locations at following times and dates:
- Saturday, January 15th, 7-9 PM at Flying Saucer
- Tuesday, January 18th, 6-8 PM Opal Divine’s on 6th
- Wednesday, January 19th, 6-8 PM at The Tavern
- Thursday, January 20th, 5-7 PM at Red’s Porch
Monday, January 10th, 2011
This past weekend we enjoyed a crowded house at the brewery. Some of our team would like to think it’s their good looks that brought so many of you out, but while the Thirsty Planet team isn’t all that bad to look at, we know it had something to do with our tasty brews and more specifically the recent release of our charity brew, the Silverback Pale Ale.
The Silverback Pale Ale, like many great beers, has a colorful story and background associated with its creation. Originally pioneered by our friends at Wynkoop Brewing Company in Denver, Colorado; the Silverback is an artfully balanced pale ale with a citrusy hop aroma, crisp pale malt flavors, and a satisfying hop character. It has a refreshing hoppy finish, 40 IBUs, and a comfortable 5.5% ABV.
The beer is made with American two-row and specialty malts and four U.S. hops; the rich aroma is the result of the Centennial hops. The beer is also made with a dose of Grains of Paradise, an African spice that imparts a lemony, pepper-like quality to the beer. The spice is a vital part of the mountain gorilla diet and aids in reducing heart disease in these highly endangered apes.
Do you just say something about gorillas? We did, and that is what really makes this beer so special and why we are happy to bring it to life here in Austin.
Not only is the Silverback a great brew for you to enjoy, it doubles as a fundraiser beer for the Mountain Gorilla Conservation Fund (MGCF). You got it, Thirsty Planet is donating 100% of this beer to support the Mountain Gorilla Conservation Fund, a national charity that works to save Africa’s endangered mountain gorillas. Today there are only an estimated 740 mountain gorillas alive in the wild; none are in captivity. The numbers have been slowly increasing thanks to the work of the MGCF and its allied gorilla-protection partners and we at Thirsty Planet are proud to get involved and show our support for such a great foundation.
What could be better for Austin beer lovers…you get to enjoy a great beer while at the same time supporting the MGCF in their efforts to protect a highly endangered animal.
Along with the Silverback being available at our brewery, you can find it on tap at eight great locations throughout the Austin area to include:
- 2108 S. Lamar Blvd. #A
- 214 W. 4th St.
- 922 W. 12th St.
- 7020 Easy Wind Dr. Suite 100
- 3508 S. Lamar Blvd.
- 815 W. 47th St.
- 4112 Medical Pkwy. #100
- 700 W. 6th St.
Also, keep your eyes peeled over the next couple of weeks leading up to the Austin Gorilla Run as the Thirsty Planet team will make special appearances and sporting full gorilla suits at the Austin locations serving the Silverback on tap.
We hope that you enjoy the Silverback as much as we have enjoyed bringing it to Austin and we encourage you and friends to visit us at the brewery this coming Saturday from 10 AM – 2 PM where we’ll be serving up plenty more Silverback and great stories. As an added treat we’ll have something new on tap for those beer lovers who prefer something a bit darker and full bodied…more to come on this added treat later in the week so stay tuned.
Don’t miss out; sign up for this Saturday’s Thirsty Planet brewery tour online now.